Fanta was born in the austerity of post-war Germany, when the Coca-Cola Company had to use sugar beet rather than cane to sweeten it.
The name Fanta was derived from the word ‘fantasie-getrank’.
In the period leading up to World War II, between 1930 and 1936, Coca-Cola set up a division of the company in Germany, and continued that venture during the war.
It recreated its image as a German company and allowed the Germans to produce all but two, secret, Coca-Cola ingredients in their own factories.
In 1941 the German company's president, Max Keith, developed and started pashing in a new fruit flavored soft drink, Fanta made from un-rationed leftovers such as whey and apple dressing, orange flavoring and all the German-made Coke ingredients.
Despite the increasing devastation caused by Allied bombing, for most the war the German Coke company maintained profitable annual sales figures of about sixty million bottles.
This ‘fantasy drink’ was marketed consistently as ‘a product of Coca-Cola GmbH’ long after Keith had patriotically directed the last cases of German Coke to wounded soldiers in 1942.
In 1960, Coca-Coca successfully established Fanta in the United States, Fanta.
Whereas Sprite was an American campaign exported around the world, Fanta has its strength in overseas market.
The Coca-Cola Company began marketing Coca-cola in Japan in 1958. As the market developed, it appeared viable to introduce additional beverages. Thus, Fanta was added in 1968 in Japanese market.
As leading global soft drink brand, Fanta launched a campaign building on overseas market positions and emphasizing Fanta as a fashion statement.
In 1979, Coca-Cola entered the Soviet Union with Fanta Orange Soda.
Coca-Cola successfully withstood both the anti-US boycott of US products inspired by the Al-Aqsa Intifada and the very successfully marketing of Mecca Cola as a regional anti-Coke by increasing the marketing of its Fanta brand products, which were cosmopolitan drinks not associated with Coca-cola or the United States.
History of Soft drink Fanta
